STARTING A SUCCESSFUL PHOTOGRAPHY BUSINESS with Simon Ellingworth

STARTING A SUCCESSFUL PHOTOGRAPHY BUSINESS with Simon Ellingworth

Start
January 11, 2018 10:00 am
End
January 11, 2018 4:30 pm

£199.00

The ability to take great pictures isn’t enough and according to recent statistics, 4 out of 10 entrepreneurs who start businesses fail within the first 18 months, especially in an overcrowded photographic market place.

Let our small business expert and multi award winning photographer Simon Ellingworth challenge your thinking and equip you to be a successful and happy business owner.

You’ll Learn:
– What its really like to run a photography business
– Essential marketing tips and tricks
– How to stand out from the crowd and not become another struggling ‘me too’ business

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Event Details

Is this for me?

The ability to take great pictures isn’t enough and according to recent statistics, 4 out of 10 entrepreneurs who start businesses fail within the first 18 months, especially in an overcrowded photographic market place.

Let our small business expert and multi award winning photographer Simon Ellingworth challenge your thinking and equip you to be a successful and happy business owner.

You’ll Learn:
– What its really like to run a photography business
– Essential marketing tips and tricks
– How to stand out from the crowd and not become another struggling ‘me too’ business

You will need to bring a note pad, pen and an open mind.

There will be several practical exercises and we will supply various forms including a cash flow forecast, etc.

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Why will this make me a better photographer?

This is a full days workshop looking at the practicalities, opportunities, skills and knowledge needed to run a successful photography based business or startup. It may not necessarily make you a better photographer, but you should leave energised with a clear understanding what your priorities should be, what opportunities exist and how to make your business more profitable.

We will be offering regular business development days throughout the year where you can bring your business problems and we will tackle them and take a deeper dive into various aspects of business and marketing.

 

Key Learning points:

Eyes wide Open:
– What its really like to run a photography business
– The importance of aligning personal and business values
– Understanding your own personal finances and how much you need to earn?
– Calculating your hourly rate
– What % of your time will photography be?

Structural Stuff:
– Types of business and benefits of each
– Accounting and financial management – what you need to know
– Naming your business – domains and social media
– Cash flow forecasting with a practical exercise

Your businesses positioning:
– How to stand out from the crowd and not become another struggling ‘me too’ business
– Understanding who your customers are
– Thinking big
– Practical challenge: Sell us your business in 2 minute with 3 images

Creating your business:
– The value of turning services into products your customers will love
– Developing a pricing strategy
– The value of data and what to do with it
– How to avoid over purchasing gear and what gear do you really need?

Websites and social media
–  6 golden rules for your web site and online presence
– Websites: creating a WordPress site with an eCommerce shop for less the £100

Marketing Your business:
– Opportunities to access your potential customers
– Overview of paid marketing including print, google ads, Facebook ads, etc.
– Keywords and what to do with them to improve your online visibility and SEO,
– How to size images optimally for online and social media.

 

 

What’s included?

Amersham Studios is the UK’s foremost photography training center and working studio. We’ve created a warm friendly environment where no question is a stupid question and all makes and models of cameras are welcome. You’ll get to play with the latest gear, spend time with our experts and leave a better photographer.

We limit the number of attendee to small numbers to ensure we deliver a world class experience.

As with all Amersham Studios courses will be providing:
– FREE transport to and from Amersham Station.
– Kick ass coffee, refreshments and cucumber water.
– A scrumptious buffet lunch (We’ll ask about any dietary requirements by email a week before the workshop)

 

Our Experts Credentials:

Business wise, by 21 Simon was an IT Manager running multiple sites for food manufacturers. At 25 Simon took a risk and his first bedroom startup ended up turned over 5 million in year 5, subsequently he shared his passion for small business and thinking big helping small businesses develop their ideas. Simon’s time was even the prize for Country Homes and Interiors Magazine’s country business startup competition.

Simon rediscovered photography in 2010 and was a finalist in the ‘International iPhone Photography Awards‘, ‘Mobile Photography Awards‘ & ‘Professional Photographer of the Year‘, previously runner up in ‘Professional Photographer of the Year‘ and ‘Sony World Photography Awards‘. Simon’s tutorials have been published by a number of blogs including Lifehacker, DIY Photography.net, Life in Lofi, SLR Lounge, etc.

Two years ago, driven by a passion for putting quality back into photography education, Simon created Amersham Studios / Trade Secrets Live which now attracts customers from all over Europe for it’s high quality day workshops.

 

Click on the picture below to go behind the scenes at Amersham Studios:

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